Conec Advisory · Sports Consulting

From decision
to market.
De la decisión
al mercado.

We work with sports businesses, clubs, brands and founders to validate decisions, build strategies and launch products. With clarity, structure and deep industry knowledge.Trabajamos con negocios deportivos, clubes, marcas y fundadores para validar decisiones, construir estrategias y lanzar productos. Con claridad, estructura y conocimiento profundo del sector.

The challenge

The sports industry moves fast.
The best decisions are made with clarity.
La industria del deporte se mueve rápido.
Las mejores decisiones se toman con claridad.

Whether you are building something new or navigating a pivotal moment in an existing business, the same questions tend to surface: do I have the right information, the right perspective, and the right plan to move forward with confidence?Tanto si estás construyendo algo nuevo como si estás navegando un momento clave en un negocio existente, las mismas preguntas tienden a aparecer: ¿tengo la información correcta, la perspectiva adecuada y el plan necesario para avanzar con confianza?

01

Not enough reliable data to make the call with confidence

02

The financial picture is not yet clear enough to commit

03

The competitive landscape is shifting and hard to read

04

Too many options and no structured way to evaluate them

05

The decision is made but the path forward is still unclear

06

A fresh external perspective would help sharpen the thinking

What we offer

Four products. Each one built for a different need.Cuatro productos. Cada uno pensado para una necesidad distinta.

We work across four types of engagement, each designed for a specific moment in a business journey. Whatever stage you are at, there is a way we can add value.Trabajamos en cuatro tipos de colaboración, cada uno diseñado para un momento específico en el recorrido de un negocio. Sea cual sea tu etapa, hay una forma en la que podemos aportar valor.

01 · Decision
Go /
No-Go
Should you move forward with this? An independent expert verdict before you commit time, money or resources.
02 · Execution
Go-to-
Market
You know what you want to do. Now build everything you need to launch it properly and get it to market.
03 · Reinvention
Product
Facelift
Something exists but it is not working as it should. We redefine it, reposition it and adapt it to the market as it is today.
04 · Partnership
Strategic
Accompaniment
An ongoing strategic partner. We sit at the table with you on the decisions that matter, for as long as you need us.
Service 01

Go / No-Go

An independent expert analysis of your decision. Before you commit time, money or resources.

The problem

You have a decision to make.
And you know the stakes are real.
Tienes una decisión que tomar.
Y sabes que lo que está en juego es real.

Most people in this situation have a strong instinct about what to do. What they are missing is the data, the financial clarity and the external perspective to back it up. The goal of the Go/No-Go is to give you exactly that, so you can move forward with confidence, or redirect your energy before it costs you more.La mayoría de las personas en esta situación tienen un fuerte instinto sobre qué hacer. Lo que les falta son los datos, la claridad financiera y la perspectiva externa que lo respalde. El objetivo del Go/No-Go es darte exactamente eso, para que puedas avanzar con confianza o redirigir tu energía antes de que te cueste más.

That is exactly what the Go/No-Go is built for.

The verdict
Go

The decision is viable as proposed. Move forward with confidence.

Go with conditions

Viable, but only under specific circumstances. We define exactly what those circumstances are.

No-Go

The risks outweigh the opportunity right now. We explain why, and what would need to change.

How it works

Three phases. One deliverable.Tres fases. Un entregable.

01

Intake Interview

Two structured sessions where we understand the decision, the context, the constraints and what perspectives need to be covered. We assign a single internal owner who is your point of contact throughout.

2 sessions · in-person or remote
02

Internal Analysis

Led by your assigned consultant, supported by our team and specialist network where needed. We analyze only the dimensions that matter for your specific decision: financial, operational, commercial or brand identity.

1-8 weeks depending on scope
03

Report + Delivery Session

A concise written PDF report with the full analysis, scenario mapping and traffic light verdict. Then a live session to walk through it together and map out the right next steps.

PDF report · live presentation meeting
How we scope it

Sized to your decision.Adaptado a tu decisión.

Not all decisions carry the same weight. After the intake conversation, we determine the right scope together based on the complexity of your situation.No todas las decisiones tienen el mismo peso. Tras la conversación de inicio, determinamos juntos el alcance adecuado en función de la complejidad de tu situación.

Lean
Focused decision, one dimension
1-2 domains analyzed Concise written report Fixed fee on signing
Standard
Multi-dimensional decision
2-3 domains analyzed Full written report Fixed fee on signing
Full
Complex, high-stakes decision
Full 360° analysis Comprehensive written report Fixed fee on signing
Scope and fees are agreed at the intake conversation before we start. No surprises, no scope creep. The first conversation is free.El alcance y los honorarios se acuerdan en la conversación de inicio antes de empezar. Sin sorpresas, sin desviaciones. La primera conversación es gratuita.
Service 02

Go-to-Market

You know what you want to do. Now build everything you need to get it to market, properly.

What it is

The decision is made.
Now it is time to build.
La decisión está tomada.
Ahora es el momento de construir.

The Go-to-Market is a structured construction project. We take your validated decision and build everything needed to execute it: strategy, identity, financial model, operations and the launch itself. The project closes when your product or service is actively live in the market.El Go-to-Market es un proyecto de construcción estructurado. Tomamos tu decisión validada y construimos todo lo necesario para ejecutarla: estrategia, identidad, modelo financiero, operaciones y el lanzamiento en sí. El proyecto cierra cuando tu producto o servicio está activo en el mercado.

You can come directly with a clear idea ready to execute, or arrive from a Go/No-Go with the strategic groundwork already done. Either way, we start from where you are.Puedes llegar directamente con una idea clara lista para ejecutar, o venir de un Go/No-Go con el trabajo estratégico ya hecho. En cualquier caso, empezamos desde donde estás.

How it is structured
B1
Foundations Weeks 1-4
Everything that must be resolved before building anything. Strategic positioning and brand architecture are worked together because each one shapes the other. Nothing moves forward without this block signed off by the client. Includes starting point diagnosis, value proposition, target audience, competitive advantage, naming if needed, tone of voice and key messages.El posicionamiento estratégico y la arquitectura de marca se trabajan juntos porque cada uno da forma al otro. Nada avanza sin que el cliente valide este bloque. Incluye diagnóstico de punto de partida, propuesta de valor, público objetivo, ventaja competitiva, naming si es necesario, tono de voz y mensajes clave.
Deliverable: Validated strategic foundations document
B2
Construction Months 1-3 (variable)
With foundations closed, the pillars are built in parallel. Financial model: revenue structure, pricing, projections, cost analysis and break-even. Operational plan: team, processes, tools, suppliers and infrastructure. Visual identity and communication assets where needed, developed by an external partner coordinated by Conec.Modelo financiero: estructura de ingresos, precios, proyecciones, análisis de costes y punto de equilibrio. Plan operativo: equipo, procesos, herramientas, proveedores e infraestructura. Identidad visual y activos de comunicación donde sea necesario, desarrollados por un partner externo coordinado por Conec.
Deliverable: Three pillars documented and ready to activate
B3
Activation Final month
Everything converges. Conec shifts from builder to active accompanist. Final launch roadmap, activation sequence, commercial channels, first actions. We supervise the launch to ensure everything built is live and functioning.Hoja de ruta de lanzamiento final, secuencia de activación, canales comerciales, primeras acciones. Supervisamos el lanzamiento para asegurar que todo lo construido está activo y funcionando.
Project closes when the product or service is actively operational in the market

Weekly check-ins for the first month, bi-weekly from month two onwards. Single point of contact throughout.

How we scope it

Sized to where you are starting from.Adaptado a tu punto de partida.

The scope depends on how much is already built and how many pillars need construction from scratch. We assess this at the intake conversation.El alcance depende de cuánto está ya construido y cuántos pilares necesitan desarrollarse desde cero. Lo evaluamos en la conversación de inicio.

Lean
Strong base, focused build
1 pillar to build Startup fee + monthly retainer Closes when product is live
Standard
Partial base, multi-pillar build
2 pillars to build Startup fee + monthly retainer Closes when product is live
Full
From scratch, full build
All 3 pillars to build Startup fee + monthly retainer Closes when product is live
Scope and fees are agreed at the intake conversation. Coming from a Go/No-Go? Ask about our combined engagement approach.El alcance y los honorarios se acuerdan en la conversación de inicio. ¿Vienes de un Go/No-Go? Pregunta por nuestro enfoque de colaboración combinado.
Also available

Two more ways we work.Dos formas más de trabajar.

The Go/No-Go and Go-to-Market are our two most standardised products. These two services are built around a deeper, more ad-hoc conversation and are shaped around your specific situation from the start.El Go/No-Go y el Go-to-Market son nuestros dos productos más estandarizados. Estos dos servicios se construyen a partir de una conversación más profunda y ad hoc, y se adaptan a tu situación específica desde el principio.

Service 03

Product Facelift

You have something that already exists: a product, a brand or a service. It is not working the way it should. We analyze it, redefine it and give it a new strategic identity fully adapted to the current market.Tienes algo que ya existe: un producto, una marca o un servicio. No está funcionando como debería. Lo analizamos, lo redefinimos y le damos una nueva identidad estratégica totalmente adaptada al mercado actual.

Relevant for products that have grown organically but lack coherent positioning, brands that have lost relevance, or offerings that need to be relaunched with a clear new direction.Relevante para productos que han crecido de forma orgánica pero carecen de un posicionamiento coherente, marcas que han perdido relevancia, u ofertas que necesitan ser relanzadas con una dirección nueva y clara.

Full brief available on request
Service 04

Strategic Accompaniment

For clients who want Conec Advisory as an ongoing thinking partner. We sit at the table with you, bring our industry perspective to the decisions that matter and help you navigate what comes next.Para clientes que quieren a Conec Advisory como socio de reflexión continuo. Nos sentamos en la mesa contigo, aportamos nuestra perspectiva del sector a las decisiones que importan y te ayudamos a navegar lo que viene.

Priced as a monthly retainer, defined by scope and availability. The right fit for founders and operators who want a senior strategic voice without adding to the headcount.Con precio de retención mensual, definido por alcance y disponibilidad. La opción adecuada para fundadores y operadores que quieren una voz estratégica senior sin aumentar la plantilla.

Full brief available on request
Get started

The first conversation is free.La primera conversación es gratuita.

No pitch, no commitment. Tell us what you are working on and we will tell you honestly where we think we can help.Sin pitch, sin compromiso. Cuéntanos en qué estás trabajando y te diremos honestamente dónde creemos que podemos ayudar.

What best describes your situation right now?

No right or wrong answer. This helps us come prepared.

I have an idea or concept I want to develop or launch
I have an existing business or project that is up and running
I have something built but it is not performing as it should
I am about to make a significant decision for my business
Something else